Mark G Murray
CV + Portfolio
Mark G Murray
Executive Speechwriter + Creative Director
wordpress
markgmurray.com
CV
One-Page Resume
Professional Statement, Experience, Education, References, More
Two-Page Resume Supplement
Outcomes + Results, Publications + Media, In Their Own Words
Eight-Page Resume Appendix
An Approximate Analog of Website Content Below
PORTFOLIO Entry I
Intel + McAfee
FOCUS15
‘New. Next. Now.’
A new, wholly-owned division of Intel (its only software line of business). A new CEO with a new vision for now. And a new strategy for what comes next in one of the most challenging sectors of technology – cybersecurity.
Guest presenters include former U.S. Secretary of State Condoleezza Rice and Author Malcolm Gladwell.
“This theme…New, Next, Now…is exactly the right conversation for any company today if it wants to remain relevant in the future.”
Malcolm Gladwell
FOCUS15 mainstage content is recognized by the International Association
of Business Communicators with its Gold Quill award.
IABC Gold Quill Award
Writing
This is the only Gold Quill for Writing awarded for calendar year 2015.
FOCUS16
‘The Second Economy‘
Seven minutes into his Day One keynote, the CEO announces the spin out and standup of a new company. In that moment the entire conference changes livery from Intel blue to McAfee red.
Intel Blue
The CEO’s pocket square switcheroo wins the social media day.
McAfee Red
Guest presenters include VC Investor Ashton Kutcher, and Journalist & Author Ted Koppel (Lights Out: A Cyberattack, A Nation Unprepared, Surviving the Aftermath).
A book by the CTO and CMO establishes a content template for the conference.
From the Acknowledgments:
“(To) Mark Murray, for your mastery in deconstructing complex principles into elegant simplicity.”
The opening video is co-written with a previously prosecuted hacker. Their authentic perspective lends a haunting urgency to the narrative.
Glitch (1:54)
MPOWER17
‘Together Is Power.’
Multiple innovations set this event apart. First, a zig-zag stage in the center of a sprawling ballroom with two overhead and mirrored widescreen displays, each one facing one half of the audience.
Second, we prepare and rehearse two keynotes for each C-suite, SVP, and VP presenter taking to the stage across two days. Audiences choose, in live time (see below), which topics they experience. With polling complete, corresponding graphics and downstage notes files are pushed to screens.
Finally, unique here is the CEO’s handwriting, digitized, to show how his thoughts evolve from a ‘back of the napkin’ idea, to a richer ‘whiteboard’ view, and eventually to an integrated ‘company strategy’ depicted in classic technology marchitecture (not shown). This roadmap is the unifying force of the conference, from workshops and training, to technology demos, product user certifications, and analyst interviews.
The program also includes Cybersecurity Journalist Brian Krebs and VC Investor Kyle York.
MPOWER 20°1’8″
‘Make Your Mark’
A cartography-themed event builds on the reality that in cyberspace borders are intangible, the landscape is always in flux, and control of domains is the ultimate aim of criminals lurking behind the dark web. Front and center is the question, “What mark will we make, as we chart our course?”
Secondary themes include ‘Chart Your Course’ and ‘Map Your Future’.
All mainstage content is designed in both 4:1 and 16:9 aspect ratios for use on multiple screen configurations.
Keynote stories and graphics are customized to reflect map-making histories in the U.S., Australia, Japan, and Europe.
Presenters traverse a stage-as-terrain inspired by ‘shards’ from the McAfee brandmark. Numerous parallelograms combine to create a logo-inspired ‘mainland’, a jutting ‘peninsula’, and an ‘island’ amidst the audience.
STAGE IDEATION
STAGE EXECUTION
Presenters on the island advance graphics and notes using an iPad, before returning ‘home’ to the main stage for their powerful closes.
Guest presenters include Tim Berners-Lee, Inventor of the World Wide Web; Author Walter Isaacson; and WSJ Reporter Rob Sloan.
MPOWER 20°1’8″ BY THE NUMBERS
4 Cities (Las Vegas, Sydney, Tokyo, Rome)
6,500 Customer and Partner Attendees
7,000 Employee Streaming Views
4 C-Suite Keynotes
1,200 Full-Screen Graphics
24 Title Animations
12 Shock and Awe Animations
18 Brand Animations
12 Primary Themes
4 Walk-In Loops
15 Interstitial Videos
MPOWER 20°1’8″ INTERSTITIAL VIDEOS
Built On Sand (1:29)
Deluge (1:43)
Hometown (1:26)
Indelible Record (1:40)
Vague…But Exciting (1:27)
It takes the proverbial village.
With the series of global MPOWER 2018 events complete, it’s time for thanks…across a team of more than 150 presenters, producers, technical leads, designers, editors, lawyers, admins, and peers.
Not all those who wander are lost.
Mobile World Congress18 (MWC18)
‘Aftermarket Afterthought?’
The keynote in Barcelona begins in darkness with one sentence, “Alexa, launch McAfee.” A familiar blue ring onstage flickers awake and software activates to discover – live – a connected lightbulb at risk of being hacked.
Using the concept of ‘kaizen’ made popular by car manufacturer Toyota, the keynote applies the same idea of quality management to cybersecurity.
The CEO spotlight keynote on Day One is a singular component of the company being awarded the top prize for innovation at the global conference with 108,000 attendees.
Aftermarket Afterthought? (25:23)
RSAConference 2019
‘Lightning in a Bottle, or Burning Down the House?’
CTO Keynote – RSA 2019 Lightning In a Bottle, Or Burning Down the House?
ABSTRACT
Fire. In the wild, it’s a force for destruction. Controlled, it powers civilization’s forward evolution. But containing phenomena—natural or manmade—is a devilish challenge. Innovations that strengthen our defenses can also fuel targeted attacks, so the weaponization of AI to amplify the impact of cyberattacks is enough to give anyone pause. Discussion of its delegation at scale across our organizations is a worthy conversation. What is the path forward to advance and protect human progress? How do we nurture sparks of innovation without burning bridges to the future?
A highly technical keynote includes deep fake video, custom code presented in live time to thwart an attack, and a tag-team approach between the CTO and an award-winning data scientist.
Rehearsals (shown) include a third presenter on standby, given major health concerns of one of our star leaders. The day goes off without a hitch, and they are back in full health today.
CyberWeek 2019
‘Balancing the Equation’
The keynote draws parallels to technology protecting Venice, Italy from rising tides, even as the cyber landscape is inundated with evermore imperiling threats.
In 2018, the same stage sees the CEO present on Israeli aquaculture with comparisons made for the need to share cyber threat intelligence on a global scale. In both years the keynotes follow opening remarks by Israeli Prime Minister Benjamin Netanyahu in Tel Aviv.
Balancing the Equation (14:35)
MPOWER 20:19:00
‘It’s about time.’
Given the outsize role of ‘time’ in cybersecurity, main stage keynotes feature clock and watch face-shaped stages. Graphics feature high-impact images of temporal phenomena in the natural world.
A winding chyron ribbon above the proscenium with 24 timers scrolls two dozen aspects of the digital world (shown in gray, just below, but in motion in all subsequent images after activation).
Set in motion by the CEO on Day One, the scrolling, multi-dimensional numbers track the story of the growing cyber attack surface across the week-long event.
Guest presenters include former Secretaries of State Madeleine Albright and Colin Powell; VC guru and author Roger McNamee (Zucked: Waking Up to the Facebook Catastrophe); and appearances by leaders from Amazon Web Services, Oracle Cloud Infrastructure, and Microsoft.
Graphics follow a prescribed system grounded in technology (e.g., slide ‘bullets’ displayed as code, atmospherics inspired by chronometry, and compelling data expression like heat maps).
Demos include 3D graphs dynamically modeled in real time across 26 views, using a purpose-built data platform and high-performance hardware rigging.
MPOWER 20:19:00 INTERSTITIAL VIDEOS
Out of the Shadows (2:32)
Spiked (2:34)
The Last Word (2:47)
CASE STUDY
Company Timeline
A pylon at the entrance to the event showcases company history across 30 years, intermingled with more than 1,500 patent filings, company brand milestones, and timely social news and global events.
The 50′-wide installation includes physical artifacts from technology like floppy disks, iPods, and company-published books (removed here for overnight security).
A print version, below, serves multiple purposes in marketing activities.
All attendees receive a book by the CMO that organizes its narrative using more than a dozen recent CEO keynotes as roadmaps on how to create a culture of security in any organization.
From the acknowledgments:
“(To) Mark Murray for your masterful storytelling skills. It’s an honor to partner with you in creating amazing and memorable moments.”
In due course the event theme – It’s about time. – becomes the brand promise of the company.
CASE STUDY
Cybersecurity Threatscape
Six views of a dynamic, animated illustration of more than 1,200 cyberattacks organized by category and presented across three decades.
Below, variations of the attack timeline.
Presenters have the ability to isolate attack types, severity, and frequency. Updated monthly, data behind the image powers a signature set piece in CEO keynotes across several years. The graphic also features in large-scale architectural installations in company and partner offices around the world.
CASE STUDY
MPOWER20 (Virtual Conference)
C-Suite Keynotes (Studio Taping)
A green screen production crew visits two cities to tape three executives in a sterile and socially-distanced studio environment.
The same database containing more than 1B geolocations powers both the dynamic globe above, and the static world map shown left.
Studio footage is enhanced during post-production using augmented reality (AR) and extended reality (ER) technologies. Dramatic widescreen animations, interactive graphics, and ‘on-stage’ elements (e.g., reflective surfaces and an LED screen rising out of the ‘floor’ with picture-in-picture video) maximize use of the AR and ER toolkits.
C-Suite Keynotes (Remote Taping)
For executives sheltering in their homes during the pandemic, or ‘stranded abroad’ during border closures, hygienic ‘out of the box’ production kits are shipped globally for remote taping.
Technical production teams assist with executive set up of light kits, cameras, and external hard drives. Shipping labels for nearly 70 kits ensure all components arrive at various global destinations for a period of intensive post-production work.
Technical Leadership Keynotes (Studio Taping)
An additional ten executive leaders are taped on green screen and placed during post-production into a more intimate stage setting using AR software.
ER effects include picture-in-picture graphics, full-length embedded demos, and co-presenter inserts.
MPOWER20 BY THE NUMBERS
60 Hours of Pre-Recorded Content
– 69 Company Presenters
– 10 Customer Presenters
Featuring Executive Reveal of New Products, New Capabilities, and Industry Awards, in Addition to Showcase of Positive Analyst Ratings
45 Hours of Additional Content
– 16 Technical Demos
– 28 Spotlight Sessions
+ Live Fireside Chats, Training, and Targeted Group Meetings
1,200 Graphics
100 Video Assets
3 Waves of Programmed Content Across October and November
12,000 Attendee Registrations (3X Typical ‘Live’ Audience)
– 7,000 Customers
– 3,100 Partners
– 1,800 Employees
– 100 Press and Analysts
8,000 Keynote Views + 3,000 Breakout Views in the First 24 Hours
67 Sterile 4K Camera, Light, and Laptop Kits for Remote HD Taping Shipped Globally
$$$ Despite Many Unknowns, Complex Technical Demands, and Pandemic Obstacles, the Event Comes In Under Budget
THE ‘SYSTEM’
Below, an Example of CEO Mainstage Graphics + Downstage Monitor Speaker Notes (Shown Here, One Atop the Other).
High-impact graphics designed for clarity and understanding with core messages streamed downstage for presenter reference. With advance preparation, the notes slides are used only as the barest of prompts.
Here, part two of a two-day keynote totaling 90:00. Day One ends with a ‘cliffhanger’ that the audience finds both unexpected and exciting. Everyone returns on Day Two to learn how the story ends. (NOTE – The CEO good-naturedly accepts the challenge presented by his head of sales in the invitation to speak for 1.5 hours across two days.)
Photos are from the real world, metaphors are relevant, and the topic is personal to the presenter – a sports fan, and strategic thinker. Business content is presented in a straight-forward format with no distracting visuals. The ending is both universally inspiring, and personally meaningful. With the CEO’s Twitter handle visible on each slide, social engagement and responses remain active throughout the presentations.
Numerous executives today continue using this system to present executive content in their subsequent positions at various companies.
LINKS (Public Content)
CEO Keynote – CyberWeek 2018 The Blue Economy (20:51)
A keynote inspired by Israeli aquaculture in the Negev and Aravah deserts first acknowledges Israel’s 70th anniversary of statehood.
CEO Keynote – RSA 2016 Louder Than Words (25:35)
ABSTRACT
Our challenges are considerable—billions of smart devices lack baseline protection; intensive customization limits the effectiveness of our threat defense; the talent shortage we face is real…and growing. How does the industry move forward? Do we invest in threat intelligence sharing across sectors? And what is the government’s role, vs. the private sector’s? Chris Young maps out a new model for cybersecurity, and shares what’s already underway.
CEO Keynote – RSA 2017 Sweating the Small Stuff On a Global Scale (24:25)
ABSTRACT
Our history turns on the smallest of details, yet it’s a macro view of the world that consumes our time and treasure. The results? Misplaced decimals cost businesses millions, miscommunicated units of measurement thwart our exploration of space, and baby monitors are deployed as drones in a sophisticated bot army to disrupt digital commerce.
Chris Young makes the case for how to balance the macro view with attention to the micro details in our cybersecurity future state. It’s never been more important to sweat the small stuff for big impacts in our world.
HERO GRAPHICS
Keynote Chapters Denoted via Animated Text
DEMO
An embedded video shows a live attack on a ‘honeypot’ dropped into the wild. A timer tracks seconds elapsed from placement to enslavement.
CEO Keynote – RSA 2018 OPERATION: Dateline (22:49)
ABSTRACT
The literal hijacking of air travel changed the ways in which the world connects. What can we learn from the Underwear Bomber and the rule of 3-1-1? Cybersecurity’s equivalent of the federal air marshal are the CISO and SecOps manager, but cybercriminals increasingly corrupt or control our flight manifest. It’s time we learn from the past in order to go farther, faster in protecting the digital world. It’s an idea whose time has come, because what matters now, is that now matters more than ever.
A database of more than 700 airline hijackings from 1950-2001 makes the case for durable airside security. Alas, the average organization’s cyber ‘flight deck’ too often remains far less secure today than the flight decks of thousands of flights in transit at any moment around the world.
Shown above and below, a technical ‘dress rehearsal’. This onsite ‘click through’ caps a rigorous eight-week schedule of topic ideation, outline sign-off, talk track iteration, graphics mapping, a formal sitzprobe, offsite rehearsals with 1:1 scale blocking, multiple revs of all assets, and licensing with legal review before lockdown and handoff to production for testing and final upload to back-of-house platforms, for both in-room projection and live streaming to more than 40,000 attendees.
CASE STUDY
Closing Video
RSA 2018 VIDEO IDEATION
LIVE PLAYBACK ONSITE
THE VIDEO
Nothing Important (1:10)
CTO Keynote – RSA 2020 Time to Tell
ABSTRACT
The sun rises and sets like clockwork, and yesterday’s innovations are gone tomorrow. Except, it appears, in cybersecurity. Cyber-defenses from a generation ago linger front and center, even as the coming wave of quantum computing is poised to reshape the digital world. Steve Grobman, CTO for McAfee, makes the case that our current defenses share far too many traits with legacy immunology practices. It’s time to get smart. To move beyond intelligence, because the way it’s always been shouldn’t always last. It’s time to ask, can we act in time to change the future?
CEO OpEd – Christian Science Monitor, February 15, 2017 How to Build Public Trust in Our Data Powered Universe
CEO OpEd – Silicon Valley Business Journal, June 4, 2020 Just a Start to Real Change
PORTFOLIO Entry II
Novavax
First-Ever Intranet Design + Content
The left three columns, or 75% of the homepage, feature ‘things to know’. On the right, in the fourth column, ‘things to do’.
Global pages for core information join 42 additional pages for functional areas. Real-world photos from Novavax labs, scientifically accurate illustrations, and ad hoc graphics are color timed to align with the brand palette.
Employee’SuperNovas’ vote to name their internal digital network ‘novanet‘.
Rollout includes a library of more than 2,000 image files + a style guide with technical specifications.
Graphic assets are designed to work across platforms, from email and intranet, to print and social.
Standardized Templates
The company brand system is broadened to include a global stable of .ppt and .key presentation templates, plus design assets for print media, webcasts and lower thirds, social media, analyst call materials, BOD decks, and produced content across other channels (e.g., recruitment campaigns, swag, event and hospitality merch, ad hoc signage, and wayfinding). The portfolio extends across a global integrated Content Management System (CMS) using centralized push technology to feed an array of screens according to type and use. Dashboards, training materials, video stingers, business cards, and letterhead also follow relevant standards regarding font, color, and layout.
Brand Expression
A multi-sensory expression of the Novavax brand on corporate campuses elevates the onsite experience of all employees and visitors by adhering to core tenets from a global playbook.
Form + Color + Light + Dimension
Curated components integrate to create an instantly recognizable environment, anywhere.
Warm wood, cool blues, bright light, soft neutrals, and consistent finishes, fabrics, and familiar atmospherics express the Novavax brand everywhere the company flag flies, from the U.S., to the Czech Republic and Sweden.
First-Ever Mission Statement + Values
MISSION STATEMENT
We never rest in our quest to protect the health of people everywhere. Novavax is here to make a difference. We’re focused on developing vaccines to fight infectious diseases – and we’re determined to have a transformative impact on the world. Solid science advanced by decades of research sets us apart. Proven technology makes our products safe and highly effective. And global partnerships help our vaccines reach everyone who needs them.
The Mission and Values are founded
on discovery during more than fifty 1:1
interviews with employees, leaders,
BOD members, and global partners.
VALUES
A ‘Values Walk’ anchors the HQ experience (each value treatment matches the color palette of the neighborhood it is adjacent to). Other high-impact options include interactive light installations and vinyl or painted designs. Values videos, featuring employees and partners, stream via a global Content Management System (CMS).
Values ‘eblasts’
Email is just one channel to codify a culture of shared beliefs and behaviors across a company workforce spanning the globe. Employee goals, reviews, and recognition are linked to company values.
Dynamic Installation
Novalution Map
A dynamic LED light sculpture maps stories and presence with interactive micro-sites accessible via mobile devices. The wall is programmable to sync with company milestones and novanet news.
Wayfinding
Custom wallpaper features shapes unique to the company’s vaccine nanoparticle technology. An embedded ‘legend’ at ‘neighborhood intersections’ (shown below) defines the meaning behind each shape, from nanoparticles and T-Cell Receptors, to a proprietary Matrix-M Adjuvant, more.
Bespoke icons and color prominence + a set of custom signage icons make navigation between work neighborhoods intuitive.
PORTFOLIO Entry III
Oracle
CloudWorld 2022
A multi-media opening experience with both a live performer + motion graphics choreographed to a specially-composed soundtrack captures the vitality and challenge of today’s cloud technologies.
Creative Brief
ANIMATIONS + ATMOSPHERICS
Oracle’s DNA – its technology – is on full display from the starting line in our opening moment. Animations comprised of 100s of millions of pixels glow and recombine in an endless cavalcade of light and shadow. The gesture, the cloud, the faces and motions of real people…all are brought to vivid, undeniable life through the wizardry of the industry’s keenest animators and digital artists. What’s more, our performer – a proxy for the 10s of 1000s of Oracle practitioners at CloudWorld – is both seemingly immersed by the screenscape surrounding them, but also responds to and directly affects onscreen movements through interactions that are both concrete and lyrical. More than 700′ of linear screen surface are enlivened by our central canvas which is the primary focus, but as with any immersive experience, the animations and subtle movements that surround our audience on the periphery exponentially build on the impact of our mainstage performance.
THE GESTURE
Oracle’s elegant brandmark is a perfectly symmetrical, expansive ‘O’ symboling the epic breadth and reach of Oracle’s technology portfolio, and its all-encompassing vision for a better world through meaningful connections, not to mention a space for collaboration to deliver an elevated human experience for all who are touched by their technology. Oracle’s global community improves the lives of those they serve across every sector the world’s economy. While Oracle is a business, it is first a company for whom people are the central raison d’être. Collaboration and commitment to a better tomorrow for all of humankind is a guiding force for everything they do today. These are the reasons why the Oracle ‘gesture’ is central to our opening moment, shimmering and rising, pulsing and growing, enveloping and framing the very faces and lives of real Oracle customers, the practitioners of technology that underpin the very reason for Oracle CloudWorld to launch in our opening moment.
SOUNDSCAPE
The excitement of walk-in is heightened by a curated track of music that grows in volume until its obvious the moment has arrived. Smoke and fanning arcs of light from rigging overhead match the sense of an anticipation. Finally, the music cuts, the lights settle and didm, and the opening bars of our composition fill the air. In darkness, our ‘THX-inspired’, technology-centric sound signature grows in volume until it reaches at the peak of the crescendo our performer is revealed in a hot downspout. In that moment of suspense their movement begins even as our track shifts to its main theme of rhythmic, pulsing drumming and chords following a steady beat. Familiar instrumentation gives our performer a human canvas against which to move and interact with our screens, both informed by its animations, but also inspired to affect those same patters of light to follow the lead of our soundtrack and its deep intent.
MOVEMENT + INTENTION
Our performer is both silent narrator and active translator. Using their body they defy the bounds of gravity to help our inky blue sky transform to pre-dawn shades of azure. Motions seem to pull the screen’s surface from a deep pool until it hovers, enrobing them. Then, with uplifted arms while spinning, swirling and twisting, they bring the Oracle gesture to life. With energy and rhythmic intent they replicate our gesture until its multiples fill the sky. Hero gestures frame slo-motion footage of those who are touched by Oracle in the wider world, both practitioner and everyone they serve. our performer’s own gestures and movements are digitally extended by ripples and fractals onscreen to emphasize the energy and life that Oracle technology empowers. The flowing performance culminates with an onscreen stillness even as the brilliant white gesture flares a final time. Our performer exits stage left in a beat of silence before the opening video unspools.
CloudWorld 2023
Mainstage Keynotes + Partner Success Summit
Screen array options include a 400′-wide main canvas with vanish screens rising and arching over the front quarter of the audience.
The client opts for a 15-screen array totaling more than 500′ wide.
The event brand system is translated into five bespoke screen looks for each of the five mainstage presenters. Animations and customer looks for guest walk-ons are also unique to each instance.
The visual system is broadest and brightest at the level of the CEO (top row), using all hues from the brand palette. Next, the Executive Chairman and CTO.
The looks become ‘quieter’ with fewer colors, as technical information in the 4:1 screens becomes more complex (e.g., cloud marchitecture, explanatory text). Demos are also pushed to the three main 4:1 screens, while IMAG (live video of presenters) is pushed to the four square screens.
For context, the camera angle top left captures only the portion of screens highlighted by the white box shown above. The bottom left captures the view of screens highlighted by the yellow box above.
Oracle CloudWorld 2023 Partner Success Summit
Below, two of 12 opening video scripts options drafted for the summit.
SCRIPT ONE
<BEGIN>
1 + 1 = More
1 + 1 = (in sequence) More Solutions Innovation/More Business Impact/More Customer Success
No fancy algorithms.
Just one simple equation for a complex world.
Where too many overthink too much.
And when too little gets done too often.
The customers we serve together deserve more.
And more is what they get.
More investment in technology that matters.
More collaboration to make every heavy lift a lot lighter.
More innovation.
More impact.
More success.
It’s Oracle raised to the power of you.
And it’s one more way the story is in the numbers.
1 Oracle
+
1 Partner Success Summit
=
Unlimited Opportunity
You can count on it.
<END>
SCRIPT TWO
<BEGIN>
It’s funny how opportunity shows up disguised as hard work.
That’s why most of the world just walks on by.
But not you.
Like Oracle, you know the hard thing…
…is the only thing worth doing.
Because when you solve the world’s hardest problems…
…you leave the world a better place.
That doesn’t mean it’s easy…
…because the world is complex, confounding, confusing.
Yet, with the right technology on your side, anything is possible.
And that makes the customer stories we share even more meaningful.
Because the customers we serve show…
…that we accomplish more together, than apart.
…that solution innovations mean we deliver more, faster.
…and that when we do more…
…we make a profound impact across every dimension of global business.
It’s called customer success.
And it all starts with doing the hardest thing of all…
…unlocking the boundless potential of customers who look to us.
To Oracle, and to you.
So let the rest of the world walk on by…
…and thank you for choosing to do the hard work that moves this world forward, one crazy day at a time.
We’re proud to stand with the Oracle Partner Network and to you welcome you to this year’s Partner Success Summit!
<END>
PORTFOLIO Entry IV
Other Projects
EXTERNAL
Armed Forces Communications & Electronics Association (AFCEA), San Antonio – 2018-2019
Collision Conference, Toronto – 2019
Google Cloud Security Forum, Seattle – 2019
Huffpost – 2017
Intel Developer Forum, San Francisco – 2015
CEO Keynote A Day In the Life (58:39)
ABSTRACT
Cyber security is faster and smarter than ever, even as our digital freedoms are under relentless attack. While criminals up their illegitimate games for ever-larger gains, there is more to the story than hackers and headlines. Intel Security lives and breathes the essential work to safeguard communications, content, communities, and commerce.
A vulnerable spiderbot serves (if only for short time) as sentry to protect a ‘Big One’ from famous Bob’s Donuts in San Francisco. A live onstage demo leaves our hacked guard upside down and lifeless.
International Consortium of Minority Cybersecurity Professionals, Dallas – 2019
RSA Conference, San Francisco – 2015
CEO Keynote Security on Offense (24:23)
Billy Beane, former major league baseball player and GM of the Oakland Athletics joins the conversation to discuss how applying sabremetrics to decisions in the front office transformed his team.
A video featuring technology across sports disciplines leads the keynote.
A New Game (1:12)
Security Through Innovation Summit, D.C. – 2016-2019
The Next Web (TNW), New York – 2017
INTERNAL
Keynotes, Webcasts, Videos, Blogs, Recognition, Special Projects (IPOs, Acquisitions, Re-Brand, Culture, DEI)
C-Suite Communications + Events – CTO, CMO, CFO, CRO, CHRO
Executive Leadership Communications – EVP, SVP, VP
Office of the CEO Communications + Events
CASE STUDY
Global Employee Leadership Meeting
A CEO ‘culture keynote’ uses the recording session of Miles Davis’ ground-breaking Kind of Blue to inspire leaders to come prepared, to use their skills to their fullest, and to innovate as a team.
CASE STUDY
Global Partner Leadership Meeting
A customer with a musically fortuitous brand acronym is served by a company executive with a passion for music. Thus, a student at Juilliard composes a scherzo using a musical motif of B-C-D. The composition is for piano four-hands. It cannot be performed as a solo – it requires collaboration between partners, an apt metaphor. Everyone at the event receives a conductor’s baton and physical + digital sheets of the song.
B-C-D (3:01)
CASE STUDY
Latin America Leadership Meeting
A day-long agenda is organized as a series of book club discussions with lessons and learnings applied to company and regional strategy. Throughout, the SVP references physical copies of each book as he presents.
Books with contrasting points of view tee up conversations about competitors. All attendees receive a copy of a photo monograph featuring the beauty of Latin America.
Country marketshare #s (not shown) are expressed as though arranged on a bookshelf.
At the end of the meeting each attendee is invited to order one of the 12 books referenced during the event, with free shipping from Amazon to their home country.
CASE STUDY
Human Trafficking Initiative
A core team of volunteers creates an industry-first curriculum to train travel professionals on preventing modern slavery.
TRAVEL WEEKLY – May 7, 2014 Travel Industry Training, Vigilance Garnering Results
Passport to Freedom (3:00)
CASE STUDY
Sales Kick-Off Soundtrack
Music of the Beatles and Queen takes center stage as each executive talks to the meaning and inspiration behind songs like Come Together, We Are the Champions, We Will Rock You, and You’ll Never Walk Alone. Sir Paul McCartney grants a one-time re-write of the lyrics of Let It Be for a special vocal performance by an employee to launch the conference.
CASE STUDY
Club Excellence Keynote
A CEO ‘culture keynote’ for the company’s top sales employees is centered on the concept of ‘sanuk’ from Thailand. The notion of ‘smiling through’ challenges is timely for the organization. Thai fonts and cultural references prime the audience for their upcoming ‘club’ trip to the Land of Smiles.
MEDIA PREP KIT
Bloomberg Radio
Forbes
Harvard Business School
Mad Money on CNBC
Wall Street Journal
Yahoo Finance
PORTFOLIO Entry V
Writing Samples
NOTE – ALL WRITING SAMPLES BELOW ARE FROM A BRAND NO LONGER DOING BUSINESS. FOR CURRENT WRITING SAMPLES PLEASE CONTACT:
CEO Keynote (Rehearsal Talk Track + Graphics + Notes)
CRO Keynote (Talk Track)
CODA
Credit + Thanks
To the many dozens of executives who invited me to be a partner in communications at some of the world’s most vibrant and innovative companies – thank you. I’m deeply grateful for your trust and willingness to bring so many amazing stories to life for our audiences. It’s your work that is showcased here.
There is only one thing I love more than the work I do, and that is collaborating with those whose vision, talents, and energies exceed my own. I am beyond fortunate to have teamed up with the best of the best to elevate the communications of executive clients I serve.
The extraordinary abilities of those listed below inspire me daily to think more sharply and push even farther. They set a high bar, but it’s a joy to strive and learn from their example.
WITH PROFOUND GRATITUDE TO…
Alexandra Howar + Lisa Stevens and the Team at InVision Communications
Allison Cerra
George Lynch
Giulia Mucciarelli
Kathleen Dragoon
Larry McCallum
Michael Marto and the Team at Executive Visions
Scott Riley and the Team at Pure Dezign
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